Customer portraits genre requires virtuosity because nothing can be changed, each line must be in place. Portraits unexpectedly returned to a crucial role in culture, when benchmark of human individual beauty is a thing of the past.. When governments, affected by large corporations, try to reduce the role of human individuality to biomaterials, a biological worker in the hands of rulers by wearing anonymous unifying masks. Human faces have long been covered in Eastern civilisation. Man, a person without face, without individuality in public places, in the mass media. Mass as a subject.